Partnership with a brand that is trusted globally by millions of consumers.
A unique partnership that guarantees success
Benecol is the only brand in its class available for licensing. Together with its partners, Raisio has launched Benecol in nearly 30 countries on four continents since 1995. If you enter into partnership with Raisio, you will get access to the knowledge and key insights of the cholesterol-lowering category. We will share our expertise, practical tools and materials in the fields of consumer and health care professional marketing, product development, science and both regulatory and clinical studies.
The Benecol partnership model is unique; Benecol partners from around the world gather together yearly to share best practices and learn from each other.
Profitable business with loyal consumers
Partnership with Raisio delivers value added products for your own market that offer clear and proven health benefits to consumers. The cholesterol-lowering business is based on consumer need; consumers seeking to lower their cholesterol tend to be loyal, and they will pay a premium price to get an effective cholesterol-lowering benefit by dietary means.
A brand that is globally trusted by millions of consumers
Benecol is an expert brand in cholesterol lowering which is why millions of consumers around the world trust Benecol every day. Benecol is a benefit brand, and the cholesterol-lowering ingredient in Benecol foods and dietary supplements, Plant stanol ester, can be added to a large variety of products. With Raisio’s help, you can develop cholesterol-lowering products that are right for your market.
Launching the cholesterol-lowering Benecol brand on your market will improve your brand image, as consumers and investors will see that you are a responsible company that has a desire to contribute to the country’s wellbeing.
Plant Stanol ester: a unique cholesterol-lowering ingredient with proven efficacy
All Benecol products contain Plant stanol ester as their active ingredient. The efficacy of Plant stanol ester has been proven in over 70 clinical trials around the world. Plant stanol ester has also been proven effective in many kinds of food products and for different groups of people.
Plant stanol ester works by safely blocking the uptake of cholesterol from the digestive tract. This means that far less cholesterol gets into the blood, leading to a significant reduction in blood cholesterol levels. The results can be seen in just two weeks and will be maintained if Benecol products are consumed on a daily basis.
Plant stanol ester has been endorsed by food safety authorities in Europe, the USA, Japan, China and Russia, and it has received Generally Recognized as Safe (GRAS) status in the USA. In addition to this, Benecol products have been on the market since 1995 with no reports of adverse effects.
Plant stanol ester is one of the few ingredients that have received approval from the European Commission to make disease-reducing health claims of lowering the risk of heart diseases.
One of the greatest discoveries in nutrition during the last 30 years
The safe health benefits of Benecol products have been recognized by the scientific community and expert bodies globally.
In 2009, Plant stanol ester was identified as one of the ten greatest discoveries in nutrition, by a panel of leading international nutritionists. The review, published in the “European Journal of Clinical Nutrition” , chose the top nutrition discoveries over the last 30 years based on solid research data.
Plant stanol ester is also recommended by numerous expert bodies, such as the American Heart Association, the International Atherosclerosis Society, the Australian Heart Foundation and the American Diabetes Association. It is also approved by food safety authorities, such as the US Food and Drug Administration.
1Katan et al. (2009), Which are the greatest recent discoveries and the greatest challenges in Nutrition? European Journal Clinical Nutrition, vol. 63, pp. 2-10 (Available at: www.nature.com/ejcn)
An ingredient that is easy to add to different food products and dietary supplements
Plant stanol ester, the unique cholesterol-lowering ingredient in Benecol products, is made from plant stanols and vegetable oil extracts. The resulting ingredient has a smoother texture and no discernable flavour or odour, making it ideal for adding to a wide range of foods, beverages and dietary supplements.
The technical properties of Plant stanol ester are
- Tasteless and odourless
- Kosher and halal certified