The functional food market has grown in value by 27% since 2009, and it continues to show strong growth.1 Similar progress is also predicted in emerging markets, such as those of Latin American and the Asia-Pacific regions.2
Today’s consumers are more interested than ever before in obtaining health benefits from the foods and dietary supplements they eat. Heart health is one of the leading categories, not least because over half of the adult population in the world has high cholesterol levels. As awareness of the link between cholesterol and heart health spreads, more and more consumers will be looking for ways to lower their blood cholesterol levels by dietary means. This represents a great opportunity for those functional food products that offer cholesterol-lowering benefits.